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Marketing Automation with Drupal: Top Drupal 9 Modules for Marketing Automation

Marketing is one of the major concerns for today's digitally growing organizations. Their goals vary from increasing Return on Investment (ROI), acquiring more leads, analyzing performance, etc. 

While tackling these set goals, they have realized that marketing automation tools are the best way to reach them. They find it easier to integrate these tools with their website and wait for the data to be collated. 

But for Drupal website owners, what tools or modules will help them reach their set target?

This is where we tell you the top Drupal 9 Modules that you can use for marketing automation. But before we go there, let's first understand market automation.

What is Marketing Automation?

Marketing Automation uses technology to manage marketing processes and multifunctioning marketing campaigns automatically. Simply put, it uses software or tools to streamline and automate monotonous marketing tasks.

Marketing departments can use the software to automate repetitive tasks like social media posting, email marketing, lead qualification, etc. Marketing automation helps you with lead generation, measuring ROI, and analyzing customer or user behavior. 

Marketing automation also helps save time and cost and scale the organization. The good thing about such marketing tools is that they can be scaled with your organization. You can choose one tool and stick to it without worrying about it adapting to your organization's size as it grows.

Top Drupal 9 Modules for Marketing Automation

When we talk about Drupal websites, you can get real-time sales alerts, manage bulk data, access advanced email reporting, and refine your marketing process with the suitable Drupal automation module. Now let’s discuss the top modules that will help you with marketing automation.

1. HubSpot

HubSpot marketing automation is a widely used and simple inbound marketing tool that allows you to track and fetch visitors to your website and convert leads to clients. It also allows easy integration with other automation tools like CRMs, email marketing tools, analytic tools, etc.

The HubSpot Module integrates with Webform and HubSpot API to directly submit Webforms to HubSpot’s lead management system. After a visitor enters their information into the Webform and the data is collected, it can be easily nurtured and tracked. Marketers can also directly create content on HubSpot and have it displayed on the front end.

2. MailChimp

MailChimp is a popular email automation platform that helps you create various email campaigns, segment audiences, send and schedule automated emails, and use their email campaign designer. You can also generate reports, analyze data, and track and monitor customer behavior.

The MailChimp Drupal module integrates your website with MailChimp, which helps you create and track a list of website visitors. With this Drupal 9 Module, you can create and send email campaigns from your website, analyze campaign performance, create sign-up forms and monitor customer email interaction. The module also gives visitors the control to subscribe to the email list of their preference.

3. Marketo MA

Marketo is a widely used marketing automation tool that helps automate lead tracking, analytics, personalization, social marketing, advertisement, and more across multiple devices. You can also use it for lead management, email marketing, and mobile marketing.

Marketo MA module adds tracking capabilities to your website. At the same time, it enables you to capture lead data during the registration process or through integration with Webform Module. The module uses Marketo Munchkin tracking codes and API to capture and manage lead data. To use this marketing automation Drupal 9 module, you will need an active Marketo account.

4. Webform

Webform is one of the most popular modules in Drupal, but it is not a marketing automation module. It is an essential building block for integrating the Drupal website and other third-party marketing automation software.

The Webform module, as mentioned earlier, is used to collect data through forms. This module can build contact forms, sign-up forms, and survey forms. The collected data is generally forwarded to a third-party marketing automation system. This could be seen in the two modules mentioned above that use the Webform module to collect lead information, making it an important part of the lead generation process. The module also includes features like source editing, object-oriented API, better documentation, extendable plugins, etc. 

5. Google Analytics

No marketing automation is complete without analytics, and today Google Analytics is one of the most popular analytics tools in the world, offering giant tracking and performance monitoring. 

The Google Analytics module adds the Google Analytics web statistics tracking system to your Drupal website. It can monitor, track, and support domains, files, users, Adsense, search system, custom code snippets, etc. It will also help you identify your traffic size and source and real-time access data for user behavior and current site usage.

Many more modules can help you with your marketing automation, but these are on the top of the list and are a must-have. They will help you smooth out the lead generation process, email marketing, analyze the audience and much more. 

Which of your top Drupal 9 modules for marketing automation did we miss?

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