How Important is Your Client to You?

Alliance & Partnership

On the international client’s day March 19th, 2022, there is one question, each business has to introspect and ask themselves, how important is our client to us? Every business that has got its priorities right in keeping clients’ needs first has ridden the path to success.

Let’s hear it straight from the heads and VPs of various successful organizations. These quotes on how organizations can serve clients best in the digital space are collated from various sources.

During the span of a customer’s experience journey with a particular service or brand there are several factors that influence the interaction. These are

Customer Data

Understanding the customer is key. This means creating content based on what the customer actually cares about and delivering it on the platforms they pay attention to. Technology plays a big role here. Analyzing and gaining the right insights from data obtained is important so that you make adjustments to your marketing strategy accordingly.

Marketing Automation

Aashish Muttreja, Director – Solution Engineering, Oracle CX said1, “A marketing unit without marketing automation is like going scuba diving without an oxygen tank. You can float, you can swim, but you can’t go deeper and can’t stay there for long. What is expected from a marketer is to manage non-linear customer journeys and provide a custom, yet consistent customer experience. To this end, marketing automation helps bridge the gap between what the customer expects and what the marketer expects.".

Requirement based Solutions

“Marketers have to fight for every dollar. When business is down and you want to put money into automation which may not show direct results, it is a very hard sell. How we solve this is through top management alignment and understanding of what marketing automation can and cannot do." , says Sriram Padmanabhan, VP- Marketing of Nissan1.

Technology Stack for Marketing

“Time is of the essence for a marketer, so the more they can trust and leverage technology to make the right decisions at the right time, the better their campaigns will be. “ says Roli Saxena, president at AdRoll3.

“Technology implementation is about creating a culture. It’s about explaining internally how you can fully optimize a tool and creating motivation to start using these tools across departments. Bottom line advantage for any organization will only happen when there is leadership involvement in the system.", says Amit Sawant, VP Marketing - Corporate Communications and Fintech Strategy, Future Lifestyle Fashions Ltd1.

Understanding your Target Audience

According to Greg Sheppard, CMO at Templafy2, “Marketing is all about understanding your customer and/or audience, then translating your brand or product into a narrative that will resonate with this group.

Personalization

“Customers are being bombarded with more and more products to choose from, which increasingly means that impersonal marketing materials aren’t going to cut it. Your prospects don’t want another vague email outlining your products; they want highly relevant content about how your platform solves their unique needs. As such, we’ve seen data become even more important so marketers can adequately dig into customer profiles to make both macro and micro adjustments to marketing content for better success”, added Gregg on personalization.

Free and Open Source Platform: The Trump Card

Drupal, the Free and Open Source platform of choice for many leading enterprise, non-profit, government and educational websites provides a variety of modules and supports many Open source marketing tools in helping business and users achieve user and client satisfaction.

Charley Dublin of Acquia recently in an interview with the Cube4 said that,” Customers leverage Drupal in every industry .. and so what you have is a very wide range of applications and consumer and consumption models.. customers are able to get the performance that they want when they need it on demand.”

That’s Digital Marketing and  Drupal for you in a nutshell! With this electric combination, you will be able to scale and still be flexible to incorporate all the client needs while keeping their site visitors happy! We wish all clients to be happy on this international clients day 2022!

References:

  1. https://www.livemint.com/brand-stories/from-acquisition-to-retention-leveraging-technology-for-better-cx-11646639386898.html
  2. https://martechseries.com/mts-insights/interviews/martech-interview-with-greg-sheppard-cmo-at-templafy/
  3. https://martechseries.com/mts-insights/interviews/martech-interview-with-roli-saxena-at-adroll-a-division-of-nextroll/ 
  4. https://siliconangle.com/2022/02/23/stormforge-employs-real-ml-optimize-kubernetes-production-stormforgeseries/

Note: The vision of this web portal is to help promote news and stories around the Drupal community and promote and celebrate the people and organizations in the community. We strive to create and distribute our content based on these content policy. If you see any omission/variation on this please let us know in the comments below and we will try to address the issue as best we can.

Advertisement Here

Latest Opportunities

Advertisement Here

Upcoming Events

Call for Support