UMass Amherst's Transformation to Drupal with Lullabot
The University of Massachusetts (UMass) Amherst has successfully undertaken a comprehensive overhaul of its online presence, driven by a desire to enhance brand consistency, centralize hosting and maintenance, and reduce reliance on individual, bespoke websites for various schools, colleges, and administrative units. This transformation is underpinned by a commitment to bolster student enrollment through improved web experiences.
Partnering with Lullabot, UMass Amherst embarked on a journey to implement a flexible, user-friendly Drupal ecosystem. This initiative enables the rapid launch of new websites with pre-built features and structures, offering customization options tailored to the unique needs of each school, college, or administrative unit. These websites maintain a uniform design and adhere to accessibility standards, ensuring a seamless and inclusive user experience.
Lullabot conducted extensive stakeholder interviews to shape this project, engaging with individuals from diverse areas such as admissions, marketing, IT, and more. This collaborative effort prioritized prospective students, directing them towards key actions such as applying, scheduling tours, or accessing additional information. This strategic approach clarified the platform's direction and facilitated the creation of a user-friendly "ecosystem" that empowers schools, colleges, and units to establish and manage cutting-edge websites.
This transformative initiative ensures that UMass Amherst maintains consistent branding and navigation across its diverse digital landscape while accommodating the specific requirements of various departments. The platform offers flexibility for novice and expert teams, providing sensible defaults and comprehensive layout options. Moreover, training resources and governance tools have been established to facilitate a seamless transition to the centralized platform. The results are promising, with significant increases in website traffic observed for several UMass Amherst websites, marking a successful step towards the university's enrollment goals.
Access more information from Lullabot's case study, Creating a Visually Unified System of Flexible Websites.
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