Open DXP Evolution: Drupal's Crucial Impact on Customer Engagement
Open-source technologies, particularly Drupal, are revolutionizing client involvement in the field of digital experience platforms (DXPs). Nupur Venugopal's article highlights Drupal's role in reshaping web experiences, emphasizing its impact on security, scalability, and flexibility within DXPs. It outlines upcoming DXP trends in 2024, focusing on AI-driven personalization, AR/VR integration, advanced analytics, and heightened privacy measures.
The piece underscores the necessity of open-source DXPs in meeting evolving customer expectations, empowering marketers, and fostering efficient innovation among developers. Real-world cases from Sephora, Starbucks, and Lego showcase how open DXPs enhance customer experiences.
Source Reference
Disclaimer: The opinions expressed in this story do not necessarily represent that of TheDropTimes. We regularly share third-party blog posts that feature Drupal in good faith. TDT recommends Reader's discretion while consuming such content, as the veracity/authenticity of the story depends on the blogger and their motives.
Note: The vision of this web portal is to help promote news and stories around the Drupal community and promote and celebrate the people and organizations in the community. We strive to create and distribute our content based on these content policy. If you see any omission/variation on this please let us know in the comments below and we will try to address the issue as best we can.
Related Organizations
Comments
You may also like
