ePrivacy Directive 2023: Shift to First-Party Analytics and User Consent

Staff Reporter

From Third-Party to First-Party: Adapting to ePrivacy Directive Guidelines 02/2023

Ronni K. Gothard Christiansen, an advocate for digital privacy and creator at AesirX, has highlighted significant changes introduced by the European Data Protection Board's ePrivacy Directive Guidelines 02/2023. These guidelines now deem all third-party consent solutions non-compliant. This update has necessitated a shift towards first-party analytics, with explicit user consent required for data collection.

The European Data Protection Board (EDPB) is an independent body based in Brussels that ensures that data protection rules are consistently applied across the European Union (EU). It was established by the General Data Protection Regulation (GDPR).

Ronni emphasizes the importance of Article 5(3), which mandates informed consent for any data collection, placing control back into the hands of users. The directive's impact is underscored by Meta's decision to halt the use of EU user data for AI model training, showcasing the regulation's strength in protecting user privacy.

Ronni's efforts include launching the AesirX Privacy Scanner and Privacy Advisor AI to help businesses comply with these regulations, ensuring websites meet stringent ePrivacy and GDPR standards. For more insights and tools, visit AesirX's community on Telegram.

Click here to follow us on LinkedIn

Source Reference

Title

From Third-Party to First-Party: Adapting to ePrivacy Directive Guidelines 02/2023

Byline

Ronni K. Gothard Christiansen

Date of Publication

25 June 2024

URL

https://www.linkedin.com/pulse/from-third-party-first-party-adapting-eprivacy-022023-christiansen-puwxe/

Disclosure: This content is produced with the assistance of AI.

Comment

Disclaimer: The opinions expressed in this story do not necessarily represent that of TheDropTimes. We regularly share third-party blog posts that feature Drupal in good faith. TDT recommends Reader's discretion while consuming such content, as the veracity/authenticity of the story depends on the blogger and their motives.

Note: The vision of this web portal is to help promote news and stories around the Drupal community and promote and celebrate the people and organizations in the community. We strive to create and distribute our content based on these content policy. If you see any omission/variation on this please let us know in the comments below and we will try to address the issue as best we can.

ePrivacy Directive