Prepare for the next generation of Google Analytics

Learn the foundations of Google Analytics 4, from creating an account with important setup tips to understanding different implementation methods for Drupal Headless websites utilizing a React framework and for static websites. You will learn how to use the new GA4 reporting and core concepts to gain insights into the different measurement approach to learn more about users, content and campaigns. The trainners will discuss when to connect your data with BigQuery and Segment, and when to bring in help with governance strategies and finding opportunities to scale your analytics.

• Understand core concepts and best practices for using GA4
• Learn how to use the basics of the new reporting framework
• Understand how to implement GA4 for different frameworks using GTM
• Learn how to map custom events from Universal Analytics (or create new events) to be used in Google Analytics 4
• Understand how to utilize data streams to collect your app and website data to capture a more holistic view of your user experience
• Uncover opportunities to use BigQuery and Segment to scale your analytics

You will benefit from this training if you are a decision maker, product owner, digital strategist or marketer looking to create, manage and scale your Google Analytics 4 measurement strategies or looking to engage with third-party experts to help manage your analytics presence.

Experience level:      

Beginner to Intermediate

Who Will Gain the Most From This Training?      

Anyone charged with leading a Drupal project.