Aron Novak

It’s quite difficult to explain exactly who we are. It's not that we haven't tried, but we inevitably ended up using words that have long lost their meaning. Seriously, how can words like “trust” or “innovation” be taken seriously when stuck inside a tag line? Plus, this exercise of describing yourself in short is incomplete. Can you explain in one sentence who you are? Even if you could, wouldn’t it be missing so much?